Strong Jon Inc.

The DONUT Framework

What makes a donut a donut? The hole.

The most important part is the part that gets left empty on purpose. A coaching business works the same way. What you remove and refuse to rebuild shapes everything else, and it’s easy to spend years decorating the outside while the middle fills in.

Six parts of the donut, six layers of the business. Tap one and see what it's asking you.

The DONUT Framework

Tap a layer
The six layers

One layer at a time. The order below is the donut’s, and nobody walks all six.

You’ll probably need two or three of these with real depth rather than all six with a week each. Open the one that sounds like you.

Go deeper

Start where the drift actually is.

Each layer above asks a question. The Sweet Spot Diagnostic tells you which one your business is failing, and across which of the four pillars. It’s 24 questions, about ten minutes, and free.

Take the full diagnostic

Questions? Email jon@strongjonfitness.com. I answer these myself.

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Real stories and real frameworks from a coach who built a business that worked and then had to change how he ran it. One letter, every Sunday.

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